They keep the style and designs of the footwear and apparels commensurate with the latest happenings in the sports world and the buyers better are able to associate themselves with the latest happenings of these sports. Vans has positioned itself well with the young people who take part in sports like skate boarding and BMX and has thus targeted the upper and the upper-middle segment of the urban population, school and college going teens. The brand has a famous Vans Vault collection online where it keeps all the special edition merchandise on display like the recent one celebrating the 90th anniversary of the Mickey Mouse in collaboration with Walt Disney.īelow is the pricing strategy in Vans marketing strategy: ![]() Vans is known to produce merchandise in collaboration with artists and sportspersons like Metallica, Kyle Walker, Spitfire, A Tribe Called Quest and many others. Accessories- Laces, belts, backpacks, key-chains, wallets socks sunglasses and beanies. Apparels- Jackets, T-shirts, Tops and Tees, Denimwear, hoodies and sweaters and dresses and bottom wears Footwear- Shoes, high tops-ankle tops, surf shoes, skate shoes and slip-ons etc. ![]() ![]() The offerings in its marketing mix produc portfolio include:.
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